Advertising  Record  Corporation

The basic idea of a gramophone postcard is to glue a single sided miniature disc record onto a postcard and punch a center hole through both card and disc. For further details see the exploratory history of the phono postcard. The Advertising Record Corporation fixed the disc to the card (or postcard) with two staples. Often the reverse side carries additional information. 

Lyle Boehland reports a series of cards advertising Harry Yerkes and his famous Syncopating Symphonists. On December 6th, 1925, Yerkes performed "Jazz America," a four-movement symphony written by Albert Chiaffarelli and based in large part on a Handy blues composition. The concert took place at Aeolian Hall, New York City. 

For information on Yerkes see:  http://www.ucpress.edu/books/pages/9426/9426.ch01.html

The disc carries no information, and the card reads simply "A message of Musical importance to YOU". It is worth checking on the cards as different takes have been used

1.         Matrix 356-1

2.         Matrix 356-1

3.         Matrix 356-3  (Has penciled "TILLIE THE TOILER" above the record)

4.         Matrix 356-4

5.         Matrix 356-4

6          Matrix 356  This card has the record only and is identified as "PROOF NO / PAT. PEND / Test Only: Not For Sale / Advertising Record Corporation Cliffside, N.J.", Nothing on reverse.

If you have additions or corrections: Please contact us by e-mail: Birgit-Lotz-Verlag@gmx.de
 
Updated 2008-01-20